Google implemented a search engine algorithim change that is affecting nearly 12% of Website search results. Search engines view their users as customers. They want to deliver truthful and valuable content in order to keep their customers. Many speculate that this algorithim change was determined by data that Google collects and the results that were purged were sites that searchers land on, but leave immediately. This is also known as Google Farmer Update. This update is mainly to filter out low quality websites with duplicate content to appear in SERP.
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