Google Penguin Update

Google has now made a new update in its algorithm for refining the search results. The aim of their update is to make the results more smarter and useful for users. Penguin update filters out the poor sites and pages from their SERP and provides best results for users. Google has also now planned to provide sites with better content in their site than sites with quality SEO. Many sites which have quality content in their site fails to rank well in SERP and this is because of sites which have a moderate content over optimization. They have a lot of spam links from various irrelevant sources. Which makes them to get crawled and indexed by Google frequently.

Microsoft buys Skype for $8.5 billion

Microsoft announced that it would buy Skype Global for $8.5 billion in cash, in its largest acquisition ever. Skype CEO Tony Bates Updated that Microsoft has bought Skype for $8.5 billion.

Google Panda Update

Google implemented a search engine algorithim change that is affecting nearly 12% of Website search results. Search engines view their users as customers. They want to deliver truthful and valuable content in order to keep their customers. Many speculate that this algorithim change was determined by data that Google collects and the results that were purged were sites that searchers land on, but leave immediately. This is also known as Google Farmer Update. This update is mainly to filter out low quality websites with duplicate content to appear in SERP.

Types of Search Engine Results

There are two basic types of search engine results - organic or natural, and paid. Getting listed on the first page of results is pretty much critical as most people who search the Web won't bother to look any farther than the first page of search engine results to find you.
You can pay for such high placement through Pay Per Click (PPC) advertising campaigns, such as Google AdWords or Yahoo Sponsored Search or Microsoft's adCenter. If you outbid your competitors your website can get placed on the first page of search results.
Organic search results or Natural are where your website ranks on its own - without ad payments. Getting your website placed in the top 10 search results for your targeted keywords can result in increased traffic to your website and consequently, increased sales for your home business. Organic search engine optimization, then focuses on improvements in your organic search rankings.

What is SEO? Why we do SEO?

SEO stands for “search engine optimization." SEO is the practice of optimizing a website both internally and externally. SEO is to get traffic and improve your business by promoting the position of your site in the search engine result pages. People new to SEO can make use of Google Guide to SEO,

SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.