Thursday 2 June 2011

Types of Search Engine Results

There are two basic types of search engine results - organic or natural, and paid. Getting listed on the first page of results is pretty much critical as most people who search the Web won't bother to look any farther than the first page of search engine results to find you.
You can pay for such high placement through Pay Per Click (PPC) advertising campaigns, such as Google AdWords or Yahoo Sponsored Search or Microsoft's adCenter. If you outbid your competitors your website can get placed on the first page of search results.
Organic search results or Natural are where your website ranks on its own - without ad payments. Getting your website placed in the top 10 search results for your targeted keywords can result in increased traffic to your website and consequently, increased sales for your home business. Organic search engine optimization, then focuses on improvements in your organic search rankings.

1 comment:

  1. Schema Creator
    Schemas provide users with an enhanced experience where they are presented with specific details about a particular company or organization on search engine results pages (SERPs). With this tool, you can customize how your results, including your reviews, operating hours, events, etc., will appear on Google and other search engines.
    You can also integrate the schema code easily – it’s as simple as copying and pasting. The tool also has a free WordPress plugin version.
    If you like this tool, there’s also a Scheme app which you can try for free for 14 days. There are multiple price structures depending on your current needs / business size.

    ReplyDelete